recent articles

Does Your Business Need A Website?

The short answer is yes. The long answer involves a bit of discussion on what benefits a website will bring to your business.
In most cases, a business will be looking for a direct increase in sales or sales leads. These would come from customers either filling in online forms, calling the phone number they find on the site or possibly paying for what you sell online by credit card. But not all businesses want sales from their site ... | Full article...

What's The Point?

A lot of businesses seem confused about why they have a website. They know that they need one and they’re sure it deserves some portion of their marketing budget, but they’re not sure why. | Full article...

Should My Website Be A Priority?

In this day and age, virtually all forms of enterprises have some type of online presence. Figures for Internet usage continue to grow and the ways in which people use the Internet are becoming ever more varied. A functional and professional website can help you tap into this ever-expanding marketplace ... | Full article...

Friends, Family And DIY

Everybody knows a web designer. Your brother, sister, cousin, nephew, aunty or uncle are certain to have the skills? If not, then someone you know from the pub? Or a long-time family friend? Maybe even you?
But the cost of an amateur website could be far more than you pay to the designer. | Full article...

How Do I Get The Most Out Of My Website?

So you’ve decided that you need a website and you have spent a lot of money getting one designed but after the initial payment how can you make sure you are getting the most from your website?
It is not uncommon for a web designer to design your site and leave you with it, but in reality the job has only just begun. For a website to be effective it must be well maintained ... | Full article...

Six Steps to a Successful Pay-Per-Click Campaign

Pay-per-click campaigns are becoming increasingly popular due to their success and ability to bypass natural search engine listings and drive relevant traffic to a specified web page.
We have identified six steps to ensure a successful pay-per-click campaign ... | Full article...

Is Search Engine Optimisation Profitable?

When about to invest in any kind of marketing or advertising, a business will ask the question: “What return on investment will I get from this”?
Some methods are more tangible than others. For example, place an ad in the Yellow Pages and you know a copy will be posted through every door in your region. Search Engine Optimisation (excluding pay-per-click) on the other hand, is a little harder to predict . . . | Full article...

Measuring the Success of Your Website

When you first commission a website, you will have some idea of the benefits you expect it to deliver. Perhaps it should attract customers from search engines or present a more professional image for your business.
After it is up-and-running, it is vital to measure the success of the site so that you can fix any problems and keep it effective and constantly improved.
Many businesses will measure a website's success by the end results . . .| Full article...

Improving Your Search Engine Position And Increasing Traffic

Millions of people tune into the leading search engines every single day, some of these people will be your potential customers. Can you afford to let these customers go to your competitors? | Full article...

How To Promote Your Website

Your website will not be effective unless people visit it and, as more and more of your customers are using the Internet regularly, it's important to make sure they see your part of it. | Full article...